Blogs

To some, the phrase “Eyelash Conditioning” sounds like a funky beauty trend involving a lather, r...

With Mother’s Day coming up in just a few weeks, we’re thinking about how to show our appreciatio...

Collagen: It’s more than just a beauty buzzword! The benefits of collagen serum have taken the w...

Women's History Month is a time to honor and reflect on the contributions of women to history, cu...

Longer, fuller looking lashes can elevate your makeup-free days, full-glam moments, and every loo...

(PSA: there’s a chance you might be doing these every day without even realizing it!) Our eyelash...

In the quest for radiant and youthful skin, understanding the science behind skin health is pivot...

Understanding your lashes goes beyond the latest mascara or lash treatment. We believe that the f...

As the chill of winter wraps around us, our beauty routine calls for a seasonal transformation. W...

The holiday season is a time of joy, celebration, and thoughtful gifting. In this spirit, Maxey C...

Hey there, beauty enthusiasts! The holiday season is officially here. If you're anything like us,...

Mark Twain once said, “The secret to getting ahead is getting started.” He was probably talking a...

Achieving the brows of your dreams shouldn’t be a mystery. Gone are the days of asking yourself, ...

Brow trends come and go throughout the years (remember those super skinny '90s brows?) but what t...

Your favorite candle is lit, the glass of wine is poured, and your latest Netflix episode is queu...

Can we all agree? We love long eyelashes. And when you desire that extra volume and length, false...